ResultsBall Bros Screens
143 Customer Inquiries in Just Over Three Months
Building a solar screen installation business through paid advertising
- Business
- Ball Bros Screens
- Industry
- Solar screen installation
- Market
- Arizona
- Period
- July 1 – October 19, 2026
Growing demand is valuable. Understanding which leads turn into paying customers is even more important.
The business
We started Ball Bros Screens in July 2026. I own the company. It installs residential solar screens and bug screens in Arizona.
Starting a home-service business is one thing. Generating enough demand to support its growth is another. From the first month, customer acquisition ran through Facebook and Instagram.
What wasn't working
A new installer does not inherit a pipeline. Every inquiry had to be created, answered, estimated, and scheduled while we were still learning the operation.
Lead volume only helps if the business can tell a customer inquiry from a hiring inquiry, and if the close rate and ticket size can support the ad spend.
The strategy
The primary campaign was a lead form aimed at homeowners who needed screens. As jobs came in, we opened additional campaigns to find workers and subcontractors. Those recruiting ads were supposed to support the operation. They were not customer acquisition, and they are not counted in the 143.
The results
The customer campaign, July 1 – October 19, 2026, produced 143 lead-form inquiries on $3,066.86 in spend, at $21.45 per lead.
Separate campaigns produced 18 hiring-related lead-form submissions and 12 additional leads from another lead campaign.
Across the whole ad account, Meta shows 173 lead-form results, $3,238.89 spent, and a $18.72 blended cost per result. That account total includes the hiring inquiries. It is not 173 customer leads.
143
Customer lead-form inquiries
Primary acquisition campaign
$3,066.86
Spend on that campaign
$21.45 per lead
18
Hiring lead-form submissions
Not customer leads
12
Leads from another campaign
Counted in the account total, not in the 143
173
Account-wide lead-form results
Includes hiring inquiries
$3,238.89
Account-wide spend
$18.72 blended cost per result
Demand grew enough that recruiting became part of the advertising, which is a different problem than having no phone calls. It is also a reminder to keep the reports separate.
Estimate, not booked revenue
Approximately $51K in estimated sales
143 customer inquiries × 30% estimated closing rate × $1,200 typical ticket = $51,480
This is an estimate based on our reported closing rate and typical ticket size. It is not a verified revenue total from the books, and it uses only the 143 customer inquiries.
Advertising screenshots
These are unedited exports. Click a preview to enlarge it. Nothing in the image has been altered.
What I take from it
The account did what a new home-service company needs first: it created inquiries at a cost that could sit next to a roughly $1,200 ticket and a closing rate around 30%. That relationship is the point of the estimate above. It is still an estimate.
Growing demand is valuable. Understanding which leads turn into paying customers is even more important. The hiring leads are a good example. They are real results in the ad account, and they are the wrong number to show a homeowner-acquisition report.
Methodology
- 143, $3,066.86, and $21.45 are the primary customer-acquisition campaign in the screenshot. 18 hiring submissions and 12 other leads are separate rows. 173, $3,238.89, and $18.72 are the account total.
- Meta labels these results as Leads (Form), with 7-day click or 1-day view attribution. A form fill is not a signed job.
- The sales figure multiplies the 143 customer inquiries by a 30% closing rate and a $1,200 ticket. $51,480 is the arithmetic. Approximately $51K is the rounded label. Neither number is closed revenue.