Methodology
What each number is, and what it is not.
The homepage metrics come from different ad accounts and different date ranges. They are not a single campaign, and they are not added into a revenue total.
143 solar screen customer inquiries
Ball Bros Screens, July 1 through October 19, 2026. This is the primary customer lead-form campaign: 143 results, $3,066.86 spent, $21.45 per lead. The account also shows 173 lead-form results. That larger number includes 18 hiring submissions and 12 leads from another campaign. Full study.
212 window cleaning Meta leads
Arizona Window Washing Pros, June 1 through October 19, 2026. These are Meta leads after the White Mountains pivot, at a $29.40 cost per lead. They are not added to the roughly 150 Google-originated leads in our internal notes. The earlier period, January 1 through May 31, was 88 leads at $57.97. The cost-per-lead change between those two Meta exports is 49.3%. Full study.
32 general contracting leads
Sublime Design & Build, September 1 through October 19, 2026. Thirty-two Meta lead-form submissions, $1,115.36 spent, about $34.86 per lead. Remodeling sales cycles run longer than this report. An internal pipeline expectation is not booked revenue and is not shown as a homepage result. Full study.
About 2.36K Google Ads conversions
The Yard Experts overview from August 1, 2025 through October 19, 2026, as rounded by Google Ads: about 523K impressions, 16.5K clicks, 2.36K conversions, and $94.8K in cost. A conversion is the action the account counts. It is not a verified unique customer or a closed job. Full study.
Estimates that are not results
Ball Bros Screens estimated sales use 143 customer inquiries × 30% × $1,200 = $51,480. That is a labeled estimate.
A hypothetical Yard Experts lifetime-value example — 2,360 × $1,200 = $2,832,000 — is arithmetic on an assumption. It is not revenue, and it does not appear in the homepage results.
Attribution
The Meta exports on this site use a 7-day click or 1-day view setting, and the result type shown is a lead form. Google Ads totals are the rounded overview. GA4 "new leads" on the Yard Experts page are a separate report, and the qualified-lead column in those screenshots is zero.