Services
Marketing should make business sense.
I help home-service companies with the channel that matches how customers actually find them. Facebook ads for contractors, Google Ads, local SEO, and websites are all available. You don't get a bundle of services you didn't ask for.
I'm based in Queen Creek, Arizona, and I work with home-service businesses across the state — window cleaning, solar screens, landscaping, remodeling, and other local trades. The offer is lead generation that can survive contact with a real close rate and a real ticket size.
Meta Advertising
Facebook and Instagram campaigns built to generate home-service inquiries, then judged by what those inquiries are worth.
- Campaign strategy around the jobs you actually want
- Audience and geographic targeting
- Lead-form structure and questions
- Creative testing
- Conversion tracking
- Performance reporting
- Lead-quality review, not just lead volume
Google Ads
Search campaigns for people already looking for a contractor, cleaner, landscaper, or installer.
- Search campaigns
- Keyword research tied to services people pay for
- Negative keywords
- Local geographic targeting
- Conversion tracking
- Budget decisions based on cost per real opportunity
- Landing page changes when the click is not turning into an inquiry
Local SEO
Search visibility for the services and towns where you can actually do the work.
- Google Business Profile optimization
- Local keyword targeting
- Location pages
- Service pages
- Technical SEO
- Google Search Console
- Website content written for the jobs you sell
Website Design and Conversion Optimization
Sites and landing pages that give a homeowner a clear next step, on a phone, without a scavenger hunt.
- Responsive web development
- Lead forms
- Mobile layouts
- Technical performance
- Landing pages for specific services
- Conversion rate work on the pages ads send people to
- Analytics so the form and the ad account are talking about the same thing
Marketing Analytics
A read on whether advertising is producing customers you can afford, not only a lead count.
- Cost per lead
- Qualified lead rate, when the business tracks it
- Customer acquisition cost
- Lead-to-sale conversion rate
- Revenue attribution where the records exist
- Return on advertising spend when sales data is available
- Reporting you can compare to the ad account
Not sure which of these you need?
Start with the constraint. If the phone is quiet, we look at demand. If the phone is busy and the jobs aren't profitable, we look at the market, the lead quality, and the follow-up. The case studies show both situations.